Hongmei Yougu Brand Group is a global integrated fashion operator based in China. We specialize in brand strategy, lifestyle aesthetic product development, online-offline omni-channel retail, full-cycle user management and Oriental aesthetic content creation. We run four distinct brands: HONGU, HONGU PINK, hongu mõmõ and Yujiang, serving all-age consumers for all lifestyle occasions.

HONGU,HONGU PINK, hongu mõmõ and Yujiang are four distinct brands forming Hongmei Yougu’s complete fashion ecosystem. Our tiered multi-brand portfolio meets all lifestyle fashion demands.

One plus one does not equal two; it stands for brand-new possibilities. With an inclusive mindset, Hongmei Yougu breaks industry boundaries, steers growth via long-term vision, and expands value through an open ecosystem. We firmly embrace openness, integration and win-win results. Powered by symbiosis, we create a boundless future together.

We have built a full-link integrated organizational structure covering original design, brand incubation, omni-channel operation, supply chain control and digital management. We attract seasoned professionals from all fashion sectors to form a well-structured talent team with clear division and seamless collaboration. Backed by the comprehensive talent training, incentive and collaboration mechanisms of our Chuang Platform, we eliminate departmental and business silos to maximize collective expertise. Moving beyond reliance on individual elites, we base our growth on standardized, systematic team capabilities.

Hongmei Yougu’s core competitiveness lies in connecting brand strategy, product supply, omni-channel distribution, membership system and content communication to build a self-sustaining closed-loop business operation system. Our brand management delivers more than stylish, high-quality lifestyle goods. Supported by a mature operation system, we enable sustained, long-term growth for multiple brands within our business ecosystem.