• HOME
  • COMPANY
    COMPANY
    Hongmei Yougu Brand Group is a global integrated fashion operator based in China. We specialize in brand strategy, lifestyle aesthetic product development, online-offline omni-channel retail, full-cycle user management and Oriental aesthetic content creation. We run four distinct brands: HONGU, HONGU PINK, hongu mõmõ and Yujiang, serving all-age consumers for all lifestyle occasions.
    A82A0124 A82A0124 A82A0124
  • SUBSIDIARY BRANDS
    SUBSIDIARY BRANDS
    HONGU,HONGU PINK, hongu mõmõ and Yujiang are four distinct brands forming Hongmei Yougu’s complete fashion ecosystem. Our tiered multi-brand portfolio meets all lifestyle fashion demands.
    首页多品牌策略 首页多品牌策略 首页多品牌策略 首页多品牌策略
  • PARTNERSHIP
    PARTNERSHIP
    One plus one does not equal two; it stands for brand-new possibilities. With an inclusive mindset, Hongmei Yougu breaks industry boundaries, steers growth via long-term vision, and expands value through an open ecosystem. We firmly embrace openness, integration and win-win results. Powered by symbiosis, we create a boundless future together.
  • SUSTAINABILITY
  • RECRUITMENT
    RECRUITMENT
    We have built a full-link integrated organizational structure covering original design, brand incubation, omni-channel operation, supply chain control and digital management. We attract seasoned professionals from all fashion sectors to form a well-structured talent team with clear division and seamless collaboration. Backed by the comprehensive talent training, incentive and collaboration mechanisms of our Chuang Platform, we eliminate departmental and business silos to maximize collective expertise. Moving beyond reliance on individual elites, we base our growth on standardized, systematic team capabilities.
    人才招聘
  • CONTACT US
    CONTACT US
    Hongmei Yougu’s core competitiveness lies in connecting brand strategy, product supply, omni-channel distribution, membership system and content communication to build a self-sustaining closed-loop business operation system. Our brand management delivers more than stylish, high-quality lifestyle goods. Supported by a mature operation system, we enable sustained, long-term growth for multiple brands within our business ecosystem.
    联系我们 联系我们
EN
多品牌策略
Multi-brand Strategy

hongu mõmõ


Explore Nature, Embrace Ease

“Reading nature brings joy and relaxation



17822108386116205.jpg



hongu mõmõ, By combining minimalist aesthetics with lightweight original design, and incorporating innovative technology fabrics, we aim to create a fashionable travel lifestyle that integrates humans and pets - without compromise or burden.


We always believe that a good product should not have only one personality. Some people love the Eastern aesthetic culture of Honggu, some people are fascinated by the sweet and cool attitude of Fangu, but there are also people who want a relaxed and natural daily companionship without thinking too much. mõmõ is the response of Hongmei Yougu to this demand - making the brand matrix no longer just a "high and low distinction", but truly forming a combination of different styles, scenarios, and user minds. Every way of life deserves to be taken seriously.


hongu mõmõ assumes the role of a lighter, more flexible, and more everyday product. Not emphasizing heavy storytelling, but using friendly visuals, clear features, and easily shareable product language, naturally integrating into every scene of your work and life. mõmõ advocates for natural growth and encourages consumers to explore their inner and outer self power. Each product can withstand repeated daily use and is worthy of the relaxed and natural mood when taking it out.





Subsidiary Brands
Learn more