Expressing craftsmanship, materials, and culture
Having a deeper brand position
In the multi brand matrix of Hongmei Yougu, Yujiang is a brand unit that emphasizes craftsmanship, craftsmanship, and cultural expression, carrying the expression of more professional and textured products. It does not repeat the narrative of the 'old cobbler', but transforms the spirit of craftsmanship into contemporary perceptible product standards: restraint and refinement in material selection, rationality and refinement in structural design, and tacit understanding and trust in user experience.
Craftsmen mainly focus on bags and take craftsmanship as their foundation. Each bag is hand cut, sewn, and polished - every stitch and thread of the stitching cannot be neglected, every inch of the material selection does not compromise the standard, and every detail is polished without compromise. Traditional techniques such as leather carving, embossing, and hand drawing are not labels for craftsmen, but expressions that naturally extend when the craftsmanship is done to the extreme. Every piece of work can withstand close-up viewing, long-term use, and touch - this is more convincing than any narrative.
In addition to bags, Yujian has also extended his craft to art ornaments, daily necessities, tea utensils, and other fields. In the Spring Festival of 2022, we will collaborate with People's Daily's creative platform, People's Selection, to launch the "Everything goes well" tea utensil gift box; Exclusive customized artwork of SF Group's "Junma Chuanyun" leather sculpture; He has created exclusive works such as the "Yucheng Series" suitcase and the "Yunying Autumn Series" bag. Yujiang, it's not about providing culture, but about bringing craftsmanship into daily life - affordable, usable, and passed down.
