HONGUPINK

PIN YOUR PINK LIGHT YOUR LIFE

Pin your fans and dare to light up your life

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HONGUPINK originated from a simple insight: young people's bags should not only hold things, but also hold attitudes. Using iconic "explosive fans" and "electric blue" as visual symbols, and a DIY modular system as the product core, Fengu creates an attitude container for Generation Z that can freely express and continuously evolve - sweet and cool is aesthetics, co creation is the way, DIY is freedom.

It is not just a simple side brand, but an independent brand expression aimed at new consumer groups. More vivid colors, lighter designs, more agile content expression, and a product language more suitable for online communication - Fengu undertakes the rejuvenation experiment in the brand matrix, keeping the company sensitive in a rapidly changing market. Fangu Laboratory continues to test new categories, materials, collaborations, content, and channels. Every attempt is a genuine conversation with young users.

The message that Fengu wants to convey is never 'youth equals cheap', but to make products more emotional, interesting, and easy to match in daily life - good-looking is not a threshold, but an instinct; Fun is not a gimmick, it's attitude; Good matching is not just about making do, it's about the small details in daily life.

HONGU PINK is for people who do not want to be defined and are living their daily lives in their own way. Your bag, your rules, can hold both daily life and attitude.