On September 24th, the HONGU brand strategy and new product launch event with the theme of "moving towards the new" was grandly opened amidst great anticipation. HONGU Brand President Heng Tingman, along with Vice General Manager Hu Shi and heads of headquarters and various subsidiaries, attended the event and witnessed this exciting moment with numerous guests and HONGU family members.
HONGU brand strategy and new product launch event grandly opened
The press conference kicked off with a dark light show, and the host announced the official start of the event. Mr. Heng delivered a speech on stage, sharing the new chapter of HONGU's brand strategy and demonstrating HONGU's determination to break through and seek change in brand positioning, consumer positioning, price positioning, product innovation, and market focus. Mr. Heng mentioned that the organizational structure of the headquarters will be adjusted, which lays the foundation for the multi brand and multi strategic model. The simultaneous development of three brands, HONGU, HONGU PINK, and HAFACE, will showcase more possibilities for consumers. This new product launch event is not only a review and summary of HONGU brand's past achievements, but also a prospect and plan for future development direction. In his speech, Mr. Heng emphasized that in the face of rapidly changing market environment, HONGU brand always adheres to the core concept of "customer first, innovation driven", and constantly pursues better product and service experience. By gaining a deep understanding of consumer needs, HONGU brand has ingeniously integrated technology and design, launching a series of industry influential new products that have won a warm response from the market.
Speech by Heng Tingman, President of HONGU Brand
After the tea break, Mr. Huang Dan, the director of the R&D center, showcased HONGU's new products with the theme of "Le You Dong Fang" to the on-site guests. Mr. Huang showcased the charm of autumn, winter, and Spring Festival products in his sharing, and each product undoubtedly witnessed the dedication of the R&D team from design to materials. Good products cannot do without good policies, and at the same time, Mr. Huang Dan has also announced corresponding ordering guidelines to everyone. The implementation of policies signifies that everyone can place orders and sell goods with confidence. With the strong support of new products and favorable policies, I believe everyone will have confidence in the sales of autumn, winter, and Spring Festival!
Director of R&D Center Huang Dan releases new products
Subsequently, the HONGU new product runway segment was brilliantly staged, with models showcasing designs that blend fashion and innovation, presenting a brand new look for HONGU's new products. The models carrying HONGU's new bags showcase the unique fashion charm of the HONGU brand with confident steps and elegant posture. The audience expressed that these new products not only impressed them, but also made them feel HONGU brand's relentless pursuit of fashion and quality.
fashion show
After the runway show, the main creative team of the R&D center took the stage to thank them for their innovation and dedication, which led to these stunning designs. The press conference is coming to an end, and each new product embodies HONGU's brand spirit of "moving towards the new", indicating the great success of the HONGU brand in the market.
The main creative teams of the R&D center make their debut
With the successful conclusion of the press conference, HONGU brand once again proved its strong brand strength and innovation ability to the market. In the future, HONGU brand will continue to uphold the brand spirit of "moving towards the new", constantly explore new market opportunities, and bring consumers more high-quality and high value-added products and services. At the same time, the HONGU brand will actively fulfill its social responsibility and contribute to promoting the sustainable development of the industry.
After the press conference, new product orders are currently in full swing
The ordering event was a complete success, followed by a dinner that brought the atmosphere to a climax
