On December 17, 2025, the grand opening of the "Fengsu Wanxiang" HONGU Spring and Summer New Product Launch Event was held. Representatives from the management team, including Heng Tingman, the President of Honggu Brand, gathered with hundreds of guests to witness the debut of the new product series and engage in discussions on market trends and future strategies.
(At the HONGU Spring/Summer New Product Launch Event of "Fengsu Wanxiang")
At the beginning of the press conference, the brand president Heng Tingman made an opening speech. He briefly reviewed the achievements of the brand in marketing and market insights in 2025, and looked forward to the development path in 2026. The speech centered around the core of "shaping" and emphasized the need to "reshape ideas and opportunities", setting the tone for the entire press conference.
(Speech by Mr. Heng Tingman, President of HONGU Brand)
Following this tone, Vice President and Director of Marketing Center Dong Lili took the stage to share under the theme of "Gathering Strength, Revitalization, and Win Win". She elaborated in depth on how to achieve "breakthrough and rebirth" in 2026 through "resilience" from four dimensions: product efficiency improvement, operational breakthroughs, brand awareness, and organizational activation, and systematically enhance the brand's market combat capabilities.
(Dong Lili, Vice President and Director of Marketing Center of HONGU, speaks)
Subsequently, Huang Dan, the R&D director of the brand, officially released the spring and summer new product series. She fully elaborated on the design concept of this season's products, emphasizing that product innovation is an irreplaceable core value of the brand, and expressed her firm confidence in building a brand that can transcend cycles and create its own style.
(Statement by Huang Dan, R&D Director of HONGU Brand)
In the second half of the press conference, the above concepts were transformed into the presentation of products, and an immersive fashion show with the theme of "Wind Sculpture in Wonders" pushed the atmosphere to a climax. Specially invited guest teacher Chen Sihan, inspired by "wind", brought a modern dance performance to kick off the runway show. Subsequently, the models showcased their new spring and summer bag collection one by one, attracting rounds of applause. At the end of the runway show, the design team and models took the stage together to express their gratitude.
(Picture 1: Teacher Chen Sianthrac's dance performance Picture 2: Model and designer team take the curtain call together)
Finally, under the theme of "Wind and Plastic Wonders", the HONGU 2026 Spring/Summer New Product Launch Conference came to a successful conclusion. This press conference not only presented a series of highly attractive new products in the market, but also provided a clearer understanding of the future development trends of the brand, laying a solid foundation for the successful start of the 2026 Spring Festival and the marketing of new products in the spring and summer of 2026. A new journey begins, HONGU looks forward to working together with all partners to shape the future of all things.
