On September 10, 2025, the grand opening of the "Zhong Xing Zhi Yuan" HONGU Winter Spring New Product Launch Event was held. The core management team of Honggu brand and hundreds of important guests gathered together to witness the brilliant display of new winter and spring products, and to gain insight into the latest market trends to make strategic arrangements for the next season.
(On site of the HONGU Winter Spring New Product Launch Event for 'Moving Forward')
At the beginning of the press conference, the brand president, Heng Tingman, took the stage to share with the theme of "Actions for the Future". In his concise and powerful speech, he emphasized the importance of adjusting one's mindset, firmly believing that only by persevering and working together can we achieve the common goal of "moving forward with unity"; At the same time, review the current internal and external environment of the brand's development, and clearly indicate the market development path and direction for the new season.
(Mr. Heng Tingman, President of HONGU Brand, took the stage to give a speech)
Subsequently, Huang Dan, the Director of Brand R&D, took the stage to bring new product planning and in-depth interpretation of brand value. She takes the "dual core drive" model as the core, systematically disassembles the design logic and market core competitiveness of the Winter Spring series products, adheres to the dual emphasis of product strength and brand strength, and upholds the development concept of "value as the engine, focusing on the core", working together with partners to achieve mutual benefit and new breakthroughs.
(HONGU Brand R&D Director Huang Dan takes the stage to give a speech)
This press conference officially announced the brand's cross-border strategic cooperation: HONGU, together with Xingfa Group and Yunshang Ocean Technology, has reached a deep alliance to promote the integration and innovation of fashion leather goods and high-tech materials technology, launch the upgrade of lightweight materials, and consolidate the product technology core. On site heavyweight debut of HONGU light rock mineral skin series HONGU X Marinecho ® Co branded bags convey a new industry concept of circular fashion and sustainable development.
(Photo by Feng Xianjie, representative of Xingfa Group, Huang Dan, R&D Director of HONGU brand, and Hu Chaohui, representative of Yunshang Ocean Technology Company)
After halftime, Marketing Director Dong Lili gave a 60 minute sharing of practical experience in global operations, centered around "global marketing and retail efficiency improvement". The content covers industry policy interpretation, overall deployment of Spring Festival marketing activities, and practical strategies for terminal ordering, fully empowering offline store frontline teams and strengthening practical operational capabilities in the terminal market.
(Dong Lili, Marketing Director of HONGU, speaks on stage)
In the afternoon heavyweight event, an immersive new product show with the theme of "Meow Power Blooms, Winter Revitalization" pushed the entire press conference to a climax. Exquisite light and shadow combination with atmospheric stage arrangement, models successively performed the main bags and fashionable accessories of the winter and spring collections, and the wonderful runway received continuous applause from the scene; At the end of the runway show, all models and design teams took the stage together to express their gratitude.
(Model and designer team bow together)
After the runway show, we entered the Honor Awards ceremony, where three major awards were presented in sequence: "SA Product Sales Gold Medal Store", "SA Product Sales Star", and "Red Valley Most Beautiful Spokesperson", commending the outstanding performance of store teams and individuals in terminal sales and brand image communication over the past year.
(The winning representative of the "SA Product Sales Gold Medal Store" went on stage to receive the award)
(The winners of the "SA Product Sales Star" went on stage to receive their awards)
(The winner of the "Most Beautiful Spokesperson of Red Valley" went on stage to receive the award)
After the award ceremony, R&D Director Huang Dan and Marketing Director Dong Lili jointly took the stage to promote the entire range of SA products and conduct in-depth analysis of ordering strategies. The two of them respectively analyzed the core selling points, daily matching scenarios, and store sales rhetoric of each main promoted product from two dimensions: product design and market consumption data, combined with real consumer feedback from terminals; At the same time, tailored to the consumption characteristics of different regional markets, we provide differentiated distribution planning and holiday promotion plans, and offer practical guidance to distributors from both product and market perspectives.
(Dong Lili, Marketing Director of HONGU, and Huang Dan, Brand R&D Director, speak on stage)
The exhibition hall of the venue has simultaneously created a unique interactive experience area for the "Wamao Jifu Garden Party", which has become a popular highlight throughout the venue. Guests attending the event can participate in multiple fun check-in tasks to collect lucky badges, which can be exchanged for limited edition tile cat woven rope bags. The atmosphere on site is relaxed and lively. Immersive interactive experience deepens everyone's understanding of brand culture and new product lines, further enhancing the cohesion of the distribution team and the sense of brand belonging. The entire "Zhong Xing Zhi Yuan" HONGU winter and spring new product launch event came to a successful conclusion with one-on-one exclusive ordering and negotiation services.
(At the "Wamao Jifu Garden Party" event)
This press conference fully showcases the strong product competitiveness of HONGU's winter and spring new products. Through multiple stages such as high-level strategic presentations, terminal marketing policy empowerment, and annual honor recognition, it consolidates the confidence of all partners in development and lays a solid foundation for market breakthroughs in the second half of 2025 and the Spring Festival peak season of 2026. In the future, HONGU will continue to work together with dealers across the country to achieve mutual benefits and explore a new pattern of fashionable leather goods.
